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Sell your home quicker and for more money...
the next 5 minutes can Save You Thousands!
In these tough economic times it makes sense to look at all of your options when it comes to selling your home. Fact is, I’m sure that is what led you to our Web Site. However, even in these “tough” times there is still good news when it comes to selling your home. The good news is that unlike generations past you have options when it comes to selling your home. In fact you have at least 3 options available when selling your real estate. First, you can hire a real estate agent and upon the sale of your home you will pay them a commission ranging from 6-8%. Your second option is to sell on your own and lastly you can hire a company like FSBO Home Marketplace, the “For Sale by Owner” leader, to advertise your home locally, nationally and globally so you can still sell your home on your own and save the commission.
Regardless of which option you choose today the most important thing you will need is EXPOSURE – qualified national and global exposure. You can do everything right but if qualified buyers don’t know your home is for sale then – there’ll you sit. So how do you choose which option is best for you? Let’s look at your 3 options in a little more detail and find out.
OPTION 1
If you choose to go with a realtor they will use a system called the Multiple Listing Service (MLS). The MLS is a database of sellers where real estate agents go to look for properties that their buyers might be wanting. You will also have a realtor’s sign in your front yard. Do you know whose phone number goes in the MLS and on that yard sign? That’s right, the real estate agent’s phone number does, and they get to pick and choose what homes they want to show. Because the Multiple Listing Service and that sign do not have your phone number on it, you are not guaranteed the lead generation off either of those sources of buyers. Not to mention, you give the realtor no money up front, so zero is their advertising budget for your home. Finally, according to data recently released by National Association of Realtors, the percentage of buyers who found their home through a real estate agent has dropped, falling from 48 percent in 2001 to just 34 percent in 2008.
Using a realtor is an option but let's face it with commissions running anywhere from 6-8% that can get to be very expensive. A $150,000 home will cost you $9,000 to $12,000 and a $250,000 home will cost you between $15,000 and $20,000 in commissions. That's a significant down payment on your new house, money for college educations or just a portion of your nest egg that you will be giving your agent to perform the same functions you may do yourself. Given the fact that they do very little or no advertising what are you paying for? Unless you just can’t show your home you can accomplish much more being a “For Sale by Owner” seller than you can with an agent. Remember that for their commission they are only bringing about 20% of the buying public to the table.
OPTION 2
You can choose to sell it all by yourself, “For Sale by Owner” (FSBO). Perhaps, in researching your options, you have come across the recent studies or research projects that have shown that homeowners can sell their homes themselves. For example, separate studies from 
Stanford University and Northwestern University found that “For Sale by Owner” sellers are as successful as agents in maximizing the sales price of their homes and, after commissions, come out financially ahead from those that used an agent. Even the National Association of Realtors (NAR) has reported that “For Sale by Owner” sellers get closer to their asking price and sell more quickly than those who used an agent. The September 2008 issue of Consumer Reports magazine reported that FSBO (For Sale by Owner) sellers are more likely to get their asking price while agents deliver, on average, a sales price that is $5,000 less than the original asking price.
You see that selling yourself is a very viable option but how does it work? First thing you put a sign in your yard and you would be in control of any leads that your sign may generate. You DO get to show your own home and we know that is a plus, because no one knows your home as well as you do. So once the sign is in the yard, your next step is to find a way to promote your property and get people to see your sign. Unless you live on a busy thoroughfare less than 1% of all potential home buyers will actually drive by your sign. So the need to promote your home may lead you to the local newspaper but there are ever increasing problems with newspaper advertising these days. In addition to a limited geographical area (which is very important and we will discuss later), across the industry, the Audit Bureau of Circulation said that in the most recent reporting period weekday circulation was down 4.6 percent, and Sunday circulation fell 4.8 percent.
At least 120 newspapers in the U.S. have shut down since January 2008, according to Paper Cuts, a Web site tracking the newspaper industry. Readership is dwindling and you need a strong growing venue for advertising you home if you want to sell quickly and for the price you want. Perhaps the greatest downside is that to advertise your home in the newspaper with a 3 line ad that doesn't say much about your home like the example shown here, until it sells, will probably cost you as much or more than a real estate agent.
As I mentioned previously, geography is very important. Most realtors and newspapers deal in a limited geographic area which reduces the number of people likely to find out that your house is for sale. According to the NAR “Profile of International Home Buying Activity,” 28% of current home purchases in the U.S. are made by foreign buyers and in survey done recently by National Family Opinion of Toledo, Ohio, 39.4% of the responders said they were planning an out-of-state move and 27% plan to move to a different city or town. It is clear that you can no longer afford to just advertise locally for your buyer. No one can honestly tell you where your buyer is going to come from so you need to have an advertising campaign that will reach buyers no matter where they may be. So, you can sell it yourself; put a sign in your yard and save a lot of money but the problem with that is that only 1% or less of the buying public will ever know that your home is for sale. Not very good odds if you want to meet your first 2 criteria.
OPTION 3-YOUR BEST OPTION
What FSBO Home Marketplace has been told by many of our “For Sale by Owner” customers is that when they are looking to sell their house they are primarily looking to achieve three things:
- Get the price they want for their home.
- Sell their home in a time frame that they require.
- Spend as little out of pocket as possible.
Of course there are many strategies for pricing your home and we go into many of them in our Frequently Asked Questions so if you are having issues with how to price your home make sure to visit our FAQ page. Assuming you have already priced your home, the question now is how can you get the price you want for your home? When the “traditional local buyers” drive around in neighborhoods, either by themselves or with a real estate agent, they are very familiar with the prices people are paying in your area. The tendency is that local buyers pay local prices and that local prices are not the best prices. Fueled by the local media’s take on the sad state of the local housing market they believe that every house should be a bargain basement deal. It’s not hard to see that although you want to advertise locally you definitely want to make sure that you have a marketing plan that is reaching out-of-town and out-of-state buyers.
What is important about these buyers? A study published in Real Estate Economics states that out-of-state buyers definitely pay a premium of 2% - 2.5% when moving across city or state boundaries. So as you can see, the national and international buyer are a big part of your plan to get the price you want, but they are quite expensive to advertise for when you are trying to sell on your own, and yet, the statistics are there indicating their importance. 
At FSBO Home Marketplace we have created a system that will expose you to nationwide and global buyers as well. Buyers from all over the world will see you on the internet. No matter where they are coming from it is clear that you need to use the internet to find these buyers. So how do you get the price you want? You advertise locally, nationally and globally and in doing so get it in front of as many potential buyers as possible.EXPOSURE!
Now that you have a good idea about how to get the price you want for your home, let’s attack the question of what's the best way to get your home sold in a time frame that you require? Every savvy marketer knows that the best way to move his/her inventory, service or product is to advertise. The more advertising you place in front of buyers the more you sell. One way of thinking about this is what I call the Safeway System. You are walking down the aisle in a grocery store, making choices on the types of vegetables, rice, and pasta sauce that you are going to purchase. My guess is that you, like most Americans, will make the choices from the top half of the shelves on the aisle. Why? Because they are right in front of you and if you know anything about the grocery industry you know that those vendors pay a premium to have their products placed there. So even though the store brand of cereal may not taste any different than a brand name, and they sure cost less, most people will buy a brand name for significantly more…just because it’s in front of you when you’re shopping. Another case in point, everyone knows Coke® and Pepsi®. These are products that cost only about 50¢ a can and yet these companies spend hundreds of millions in advertising to get you to keep buying their products. Why? To keep the picture and thought of their product in front of you so that when you are ready to buy you will choose them.
So what's the best way to sell your home in a time fame that you require? You advertise your home to as many people as possible...EXPOSURE! FSBO Home Marketplace makes it easy because whether your buyer is across the street or around the world our program will reach them every day and on a multitude of venues. Keeping your home in front of potential buyers as they make buying decisions on the next home they will purchase. Our system breaks down all time and distance barriers so buyers can shop 24 hours a day!
Lastly, you want to sell your house, yes, but you also need to make a profit. Assuming that you have properly priced your home and that there is a profit in it for you the most important thing now is to keep as much of that profit as possible. If you’re one of the unfortunate home owners that purchased your home at the peak of the housing boom then you may just be looking to break even, either way keeping your costs down and getting the price you want are now tied very closely together. I think what we discussed earlier bears repeating. University studies have found that “For Sale by Owner” sellers are as successful as agents in maximizing the sales price of their homes and, after commissions, come out financially ahead from those that used an agent. Even the National Association of Realtors (NAR) has reported that “For Sale by Owner” sellers get closer to their asking price and sell more quickly than those who used an agent and the September 2008 issue of Consumer Reports magazine reported that FSBO (For Sale by Owner) sellers are more likely to get their asking price while agents deliver, on average, a sales price that is $5,000 less than the original asking price. It becomes obvious that to pocket the most amount of profit from your house that “For Sale by Owner” may be the only answer that makes sense.
If you want to achieve the your goals of getting your price, selling in your time frame and spending as little out of pocket as possible than we believe your final option must include FSBO Home Marketplace, a local, national and global “For Sale by Owner” advertising company. We take pride in our tradition of helping sellers market their homes. Over the years our team members have helped thousands of sellers save millions of dollars and our program works for all types of properties in all price ranges. Until now we have concentrated on referrals and word-of-mouth advertising but with the change in the housing market our clients keep telling us that we should take such a great program to the internet. “Why not help more people realize their dreams when it comes to selling their homes” is a phrase we have heard many times in the recent past. We have given it a great deal of thought because to be honest what we do and how we do it is very time intensive. Fortunately over the years we have gathered a team of conscientious customer service representatives, as well as, very talented ad copy writers that have made the transition from bricks and mortar to the Internet go off without a hitch. We know there are a lot of options out there for you to choose from today but there is no one, and we mean no one, that does what we do. We are truly Revolutionizing Real Estate™. It’s not just our attention to detail and concern over the quality of our client’s advertising and marketing campaign that separates us from our competitors. It’s the fact that we deliver more potential homebuyers to your “virtual doorstep” than anyone else. Bar none! We aren’t locked into any one website because we want you to be able to have a true choice when it comes to your advertising options. FSBO Home Marketplace does not have a vested interest in any “For Sale by Owner” website on the Internet instead our vested interest is solely with and for our clients.
There are well over a hundred sites where you can advertise your home. We can tell you from experience that the work involved in placing and keeping your ads active until sold on everyone of those sites is a monumental task. That is how and why we came into existence. Originally we worked in executive management at one of the bigger “For Sale by Owner” websites but over time found ourselves asking the question “with the growth of technology and the Internet why can’t we do more to help our clients get the word out”, but times were good and no one was interested in giving the client more. So, we decided to start helping clients on a one-to-one basis and the word got out and we grew and have now helped thousands of clients meet those three criteria when selling their home. FSBO Home Marketplace was founded on the principle of giving our clients more EXPOSURE UNTIL THEIR HOME SELLS! In fact we GUARANTEE that absolutely no where on the internet can you find a website that can promise you the exposure we can, nowhere. Currently with our Ultimate Program you can reach in excess of 35 million people every month. That’s 44 X’s greater than our closest competitor.
In order to get your property the EXPOSURE it deserves the first thing we do is enter all your property information into our national computer system. We have the most extensive data collection on the Internet today and because we do we are able to write the best text in the industry to describe your home. We write the most extensive and complete text for every home that goes through our system. We cut no corners. That it takes a little more time is simply your investment in getting the best advertising the Internet has to offer, GUARANTEED. The more we can tell the potential buyer the quicker the sale. When looking and purchasing homes over the internet we have found that the buyer wants to read and see it all. As my friend Robert, the successful chef, has always said, “I love to look at the pictures and hate to read about anything but my wife the surgical nurse wants to read everything first before she even thinks about looking at the pictures.” No two people are alike and no two buyers are either. We don’t know if your buyer wants to see pictures or read text so we give them the most detailed description and the most pictures available on any site. We never scrimp on getting the job done for our clients, GUARANTEED! That is why we strongly encourage our sellers to take a lot of pictures and completely fill out our property information form. We’ll take care of the rest.
Now that we’ve collected all the information about your home, what do you need? A buyer. Let FSBO Home Marketplace show you how we go about finding a buyer for your home.
Of all homebuyers, 87 percent used the Internet to search for a home in 2008, up from 84 percent in 2007, 80 percent in 2006, and just two percent in 1997, according to the National Association of Realtors. In spite of the decline in the housing market, real estate consumers have increased the usage of the internet as a way to find their new home. These buyers are becoming more independent of real estate agents in the home buying process and are educating themselves about real estate issues through the internet. That is why the Internet is extremely important in marketing a home in today’s economic environment. As a home seller you need to use the power of the Internet to reach almost 90% of home buyers as they begin their search. You need to be confident that you can sell your home without an agent by using the Internet’s marketing power and FSBO Home Marketplace to attract the increasing number of buyers who go online to find their next home.
FSBO Home Marketplace takes great pride in making the entire process of advertising, marketing and finally selling your home as easy and non-stressful as possible. All you need to do is take pictures, either upload or send them to us in whatever format you’ve taken them, fill out our property information form and we will do all the rest. EVERYTHING…GUARANTEED UNTIL YOUR HOME SELLS! If you prefer not to spend the time online to fill out our property information form then just call us and we will collect all the data right over the phone. Once we have all your information our professional ad writers compose the copy for your home, we work with your pictures to make sure they give your home the sizzle it deserves and we keep you active on every website you choose...UNTIL IT SELLS, GUARANTEED! Having mentioned several times now that FSBO Home Marketplace keeps your advertising active until your home sells we need to make sure you know the difference between what we are saying and what are competitors mean when they say the same thing. There are websites that will put you on a few sites other than themselves and they promise you “Until Sold” but what they mean is on their site not all the other sites that they may place you on once. We mean categorically that we will keep you active on all the websites in your program UNTIL YOU SELL YOUR HOME…GUARANTEED. After you join FSBO Home Marketplace you won't have to do anything more except answer emails (that are already screened to eliminate spam), answer the phone and show your home.
Click the continue button below. It’s the right decision…GUARANTEED.On the following page you will be introduced to the marketing plans that have made many homeowners successful home sellers. Pick whichever one is right for your situation. If you are in a great hurry to sell or have a large home perhaps our most aggressive program, the Ultimate is the one for you since you can get the word out to up to 36 million people a month. If you are not in such a hurry or have a tight budget perhaps our Deluxe or Premium Programs will be just right for you. If you have trouble deciding which one of our programs may best suit your purpose then contact us and we will walk through the programs with you. Since FSBO Home Marketplace started by visiting our clients in their homes we are very comfortable talking to our clients about anything. In fact, we love it when our clients contact us as it gives us the chance to give them even more of that one-on-one service that our principles are based on. Click the continue button below and put us to work for you TODAY!